Lidl is one of the biggest grocery store chains in Europe and was coming to the US. To highlight their promise of high quality ingredients at the most affordable prices we relaunched the brand as ‘Suspiciously Low Priced Groceries’ and created some fun product imagery to be used on all their platforms. These were used in used in print, OOH, digital, social media and at point of sale.

It was featured in The Communication Arts Magazine